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Case
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Reference no. 9-706-421
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 13 March 2006
Length: 25 pages
Data source: Field research

Abstract

In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half billion dollars since its founding and was now facing new, fierce competition from satellite and cable providers. Explores the strategic challenges facing TiVo and the potential strategic options for fending off its competitive threats and reversing its financial fortunes.
Size:
343 employees, USD172.1 million revenues
Other setting(s):
2004-2005

About

Abstract

In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half billion dollars since its founding and was now facing new, fierce competition from satellite and cable providers. Explores the strategic challenges facing TiVo and the potential strategic options for fending off its competitive threats and reversing its financial fortunes.

Settings

Size:
343 employees, USD172.1 million revenues
Other setting(s):
2004-2005

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