Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 3 May 2007
Length: 26 pages
Data source: Field research
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Abstract
CEO James Herring of Friona Industries, a leading US cattle feedlot operator, has a history of leadership in the highly fragmented and often contentious US beef industry. Friona has established relationships up and down the beef production chain to provide high-quality, consistently tender beef that consumer's value. In 2005, Friona is partnering with Cargill, the leading US meatpacker, to produce private-label beef products for grocery retailers such as Harris Teeter and Safeway. Will the introduction of high-quality, reasonably priced beef lead to higher sales for the retailer and ultimately stronger margins for Friona?
Location:
Industry:
Size:
275 employees, USD400 million revenues
Other setting(s):
2005
About
Abstract
CEO James Herring of Friona Industries, a leading US cattle feedlot operator, has a history of leadership in the highly fragmented and often contentious US beef industry. Friona has established relationships up and down the beef production chain to provide high-quality, consistently tender beef that consumer's value. In 2005, Friona is partnering with Cargill, the leading US meatpacker, to produce private-label beef products for grocery retailers such as Harris Teeter and Safeway. Will the introduction of high-quality, reasonably priced beef lead to higher sales for the retailer and ultimately stronger margins for Friona?
Settings
Location:
Industry:
Size:
275 employees, USD400 million revenues
Other setting(s):
2005