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Thumbnail image for product with reference number IMD-5-0691
Semi-submersible Heavy-lift Transport (A): Jan-Erik Dyvi Shipowners
Case
-
Reference no. IMD-5-0691
Subject category: Marketing
Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1985
Version: 25.01.2006
Length: 16 pages
Data source: Field research
Topics: Pricing; Technology
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Abstract

This is the first of a five-case series (IMD-5-0691 to IMD-5-0695). A Norwegian shipowner needs to determine a pricing policy for a new type of ship to transport heavy cargo, such as oil drilling rigs. Because the new ships offer substantial advantages to rig operators, Dyvi hopes to extract a premium price. However, the ship''s advantages are not believable to the rig owners and Dyvi does not want to reveal to the prospective customer, confidential details on its technology for fear of potential competition. How much should Dyvi reveal? This case was previously numbered 586-002-1.
Location:
Norway
Industry:
Shipping
Size:
USD100 million (Dyvi fleet 1981 operating revenues)
Other setting(s):
1981
Thumbnail image for product with reference number IMD-5-0691-T
Semi-submersible Heavy-lift Transport (A): Jan-Erik Dyvi Shipowners
Teaching note
-
Reference no. IMD-5-0691-T
Subject category: Marketing
Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1985
Version: 30.11.2005
Length: 6 pages
Data source: Field research
View full details
Thumbnail image for product with reference number IMD-5-0692
Semi-submersible Heavy-lift Transport (B): Jan-Erik Dyvi Shipowners
Case
-
Reference no. IMD-5-0692
Subject category: Marketing
Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1985
Version: 25.01.2006
Length: 13 pages
Data source: Field research
Topics: Competitive analysis
View full details
Thumbnail image for product with reference number IMD-5-0693
Semi-submersible Heavy-lift Transport (C): Offshore Heavy Transport
Case
-
Reference no. IMD-5-0693
Subject category: Marketing
Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD)); Inna Francis (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 29.11.2005
Length: 20 pages
Data source: Published sources
Topics: Corporate entrepreneurship; Start-up; New business; Investment analysis; Opportunity assessment; Competitive analysis; New Entrant; Shipping industry; Launching a new service; Economic analysis
View full details
Thumbnail image for product with reference number IMD-5-0694
Semi-submersible Heavy-lift Transport (D): Offshore Heavy Transport
Case
-
Reference no. IMD-5-0694
Subject category: Marketing
Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD)); Inna Francis (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 29.11.2005
Length: 10 pages
Data source: Published sources
Topics: Corporate entrepreneurship; Mergers and acquisitions strategy; Competitive strategy; Market leadership; New business development; New business start-up; Competitive advantage
View full details
Thumbnail image for product with reference number IMD-5-0695
Semi-submersible Heavy-lift Transport (E): Dockwise
Case
-
Reference no. IMD-5-0695
Subject category: Marketing
Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD)); Inna Francis (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 29.11.2005
Length: 19 pages
Data source: Published sources
Topics: Market assessment; Defining position; New entrant strategy; Board of Directors role; Global turmoil; Market leadership; Opportunity assessment; Competitive analysis; New Entrant; Shipping industry; Global economic and business analysis
View full details

About

Abstract

This is the first of a five-case series (IMD-5-0691 to IMD-5-0695). A Norwegian shipowner needs to determine a pricing policy for a new type of ship to transport heavy cargo, such as oil drilling rigs. Because the new ships offer substantial advantages to rig operators, Dyvi hopes to extract a premium price. However, the ship''s advantages are not believable to the rig owners and Dyvi does not want to reveal to the prospective customer, confidential details on its technology for fear of potential competition. How much should Dyvi reveal? This case was previously numbered 586-002-1.

Settings

Location:
Norway
Industry:
Shipping
Size:
USD100 million (Dyvi fleet 1981 operating revenues)
Other setting(s):
1981

Related

Thumbnail image for product with reference number IMD-5-0691-T
Semi-submersible Heavy-lift Transport (A): Jan-Erik Dyvi Shipowners
Teaching note
-
Reference no. IMD-5-0691-T
Subject category: Marketing
Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1985
Version: 30.11.2005
Length: 6 pages
Data source: Field research
View full details
Thumbnail image for product with reference number IMD-5-0692
Semi-submersible Heavy-lift Transport (B): Jan-Erik Dyvi Shipowners
Case
-
Reference no. IMD-5-0692
Subject category: Marketing
Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1985
Version: 25.01.2006
Length: 13 pages
Data source: Field research
Topics: Competitive analysis
View full details
Thumbnail image for product with reference number IMD-5-0693
Semi-submersible Heavy-lift Transport (C): Offshore Heavy Transport
Case
-
Reference no. IMD-5-0693
Subject category: Marketing
Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD)); Inna Francis (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 29.11.2005
Length: 20 pages
Data source: Published sources
Topics: Corporate entrepreneurship; Start-up; New business; Investment analysis; Opportunity assessment; Competitive analysis; New Entrant; Shipping industry; Launching a new service; Economic analysis
View full details
Thumbnail image for product with reference number IMD-5-0694
Semi-submersible Heavy-lift Transport (D): Offshore Heavy Transport
Case
-
Reference no. IMD-5-0694
Subject category: Marketing
Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD)); Inna Francis (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 29.11.2005
Length: 10 pages
Data source: Published sources
Topics: Corporate entrepreneurship; Mergers and acquisitions strategy; Competitive strategy; Market leadership; New business development; New business start-up; Competitive advantage
View full details
Thumbnail image for product with reference number IMD-5-0695
Semi-submersible Heavy-lift Transport (E): Dockwise
Case
-
Reference no. IMD-5-0695
Subject category: Marketing
Authors: Jean-Pierre Jeannet (International Institute for Management Development (IMD)); Inna Francis (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 29.11.2005
Length: 19 pages
Data source: Published sources
Topics: Market assessment; Defining position; New entrant strategy; Board of Directors role; Global turmoil; Market leadership; Opportunity assessment; Competitive analysis; New Entrant; Shipping industry; Global economic and business analysis
View full details