Product details

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Subject category: Marketing
Published by: International Institute for Management Development (IMD)
Originally published in: 1985
Version: 25.01.2006
Length: 13 pages
Data source: Field research

Abstract

This is the second of a five-case series (IMD-5-0691 to IMD-5-0695). Dyvi must react to the introduction of a dozen heavy-lift vessels competing and driving down prices. With more ships scheduled to enter the market, Dyvi is considering a series of moves aimed at reducing the oversupply of ships. This case was previously numbered 586-003-1.
Location:
Industry:
Size:
USD100 million (Dyvi fleet 1981 operating revenues)
Other setting(s):
1983

About

Abstract

This is the second of a five-case series (IMD-5-0691 to IMD-5-0695). Dyvi must react to the introduction of a dozen heavy-lift vessels competing and driving down prices. With more ships scheduled to enter the market, Dyvi is considering a series of moves aimed at reducing the oversupply of ships. This case was previously numbered 586-003-1.

Settings

Location:
Industry:
Size:
USD100 million (Dyvi fleet 1981 operating revenues)
Other setting(s):
1983

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