Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 25.01.2006
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Abstract
This is the second of a five-case series (IMD-5-0691 to IMD-5-0695). Dyvi must react to the introduction of a dozen heavy-lift vessels competing and driving down prices. With more ships scheduled to enter the market, Dyvi is considering a series of moves aimed at reducing the oversupply of ships. This case was previously numbered 586-003-1.
About
Abstract
This is the second of a five-case series (IMD-5-0691 to IMD-5-0695). Dyvi must react to the introduction of a dozen heavy-lift vessels competing and driving down prices. With more ships scheduled to enter the market, Dyvi is considering a series of moves aimed at reducing the oversupply of ships. This case was previously numbered 586-003-1.
Settings
Location:
Industry:
Size:
USD100 million (Dyvi fleet 1981 operating revenues)
Other setting(s):
1983