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Thumbnail image for product with reference number 9-305-101
Boeing 787: The Dreamliner
Case
-
Reference no. 9-305-101
Subject category: Production and Operations Management
Authors: Richard L Nolan (Harvard Business School); Suresh B. Kotha (University of Washington)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 21 June 2005
Length: 18 pages
Data source: Field research
Topics: Operations management; Information technology; Organizational change; Manufacturing; Cam; Transportation models; Cross functional management; Cultural adaptation; Auctions; Strategy; Risk management; Execution; Competitive strategy
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Abstract

Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business and introducing the first 'all-composite' commercial airplane: the 787 (the Dreamliner). In addition to being a revolutionary new commercial airliner, the 787 attempts to change the large 'spoke-and-hubs' airport operation to nonstop travel between many new 'city-pairs' worldwide.
Location:
United States
Size:
USD58 billion revenues, 60,000 employees
Other setting(s):
2005
Thumbnail image for product with reference number 5-305-104
Boeing 787: The Dreamliner
Teaching note
-
Reference no. 5-305-104
Subject category: Production and Operations Management
Authors: Richard L Nolan (Harvard Business School); Suresh B. Kotha (University of Washington)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 22 April 2005
Length: 13 pages
Data source: Field research
View full details

About

Abstract

Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business and introducing the first 'all-composite' commercial airplane: the 787 (the Dreamliner). In addition to being a revolutionary new commercial airliner, the 787 attempts to change the large 'spoke-and-hubs' airport operation to nonstop travel between many new 'city-pairs' worldwide.

Settings

Location:
United States
Size:
USD58 billion revenues, 60,000 employees
Other setting(s):
2005

Related

Thumbnail image for product with reference number 5-305-104
Boeing 787: The Dreamliner
Teaching note
-
Reference no. 5-305-104
Subject category: Production and Operations Management
Authors: Richard L Nolan (Harvard Business School); Suresh B. Kotha (University of Washington)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 22 April 2005
Length: 13 pages
Data source: Field research
View full details