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From the humble ambitions of two brothers, Hilti AG came a long way to win the 2003 Bertelsmann Prize. Hilti was a world leader in professional construction tools and equipment with sales approximating US$2.8 billion, operations in 120 countries and a global workforce of around 15,120 who together shared in an award-winning corporate culture. Culture at Hilti, was inseparable from strategy, so when challenged at several points in their history, the company relied on the strength and underpinnings of its corporate culture to see it through. Now, with new governance changes afoot, Hilti would need to leverage this valuable resource once again. There is an abridged version of this case available ''IMD-3-1436''.