Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 22.05.2006
Length: 8 pages
Data source: Published sources
Abstract
Emerging markets are widely seen as the growth markets of the future. However, many managers in the West underestimate the global potential of companies from emerging countries. Using the example of Skoda Auto, this note explains what made the transformation successful. Key management tools for knowledge sharing, quality improvements and developing the supplier infrastructure are highlighted. There is a German translation available.
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Abstract
Emerging markets are widely seen as the growth markets of the future. However, many managers in the West underestimate the global potential of companies from emerging countries. Using the example of Skoda Auto, this note explains what made the transformation successful. Key management tools for knowledge sharing, quality improvements and developing the supplier infrastructure are highlighted. There is a German translation available.