Product details

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Abstract

Emerging markets are widely seen as the growth markets of the future. However, many managers in the West underestimate the global potential of companies from emerging countries. Using the example of Skoda Auto, this note explains what made the transformation successful. Key management tools for knowledge sharing, quality improvements and developing the supplier infrastructure are highlighted. There is a German translation available.
Location:
Industry:
Size:
25,000 employees
Other setting(s):
1991-2005

About

Abstract

Emerging markets are widely seen as the growth markets of the future. However, many managers in the West underestimate the global potential of companies from emerging countries. Using the example of Skoda Auto, this note explains what made the transformation successful. Key management tools for knowledge sharing, quality improvements and developing the supplier infrastructure are highlighted. There is a German translation available.

Settings

Location:
Industry:
Size:
25,000 employees
Other setting(s):
1991-2005

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