Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 05.12.2005
Length: 5 pages
Data source: Field research
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Abstract
This is the second of a two-case series (IMD-5-0675 and IMD-5-0676). The International Olympic Committee (IOC) is in a crisis control mode when rumours are rampant with the possibility of Coca Cola not renewing its sponsorship of the Olympic Games. There are reports and calls within various media for the head of IOC to step down. The IOC must decide on how to come out of the controversy without damaging the reputation or the brand of the Olympic Games.
Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 05.12.2005
Length: 10 pages
Data source: Field research
About
Abstract
This is the second of a two-case series (IMD-5-0675 and IMD-5-0676). The International Olympic Committee (IOC) is in a crisis control mode when rumours are rampant with the possibility of Coca Cola not renewing its sponsorship of the Olympic Games. There are reports and calls within various media for the head of IOC to step down. The IOC must decide on how to come out of the controversy without damaging the reputation or the brand of the Olympic Games.
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Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 05.12.2005
Length: 10 pages
Data source: Field research