Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 19 pages
Data source: Published sources
Topics:
ITES - BPO (information technology enabled services - business process outsourcing) industry; Mphasis; Jerry Rao; Barings India Investment Limited; Mergers & acquisitions (M&A); Off-shore billing rates; Niche positioning; Expansion plans of global technology MNCs (multinational corporations); Integrated business model; Global platform-based company; Transaction-based pricing model; Divestiture move by investors; NASSCOM (National Association of Software and Service Companies); Information security; Customer satisfaction
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Abstract
MphasiS BFL Ltd, a mid-tier ITES-BPO (information technology enabled services - business process outsourcing) player with twin head offices, one in Bangalore and another in New York, is a pioneer in launching an integrated business model offering both IT and BPO services in 2001. Its initiatives to bag repeated business from clients by offering smarter, cheaper software for a process undertaken by them has helped in building a strong set of customers. But by mid 2005, the company seems to have entered a rough patch. The financial fraud involving its BPO employees has raised serious concerns about the data security of clients. Barings, a key investor with 35.6% of shares also has plans to exit the company by December 2005. The case talks about the initiatives taken by Jerry Rao, the Chairman and Chief Executive Officer of MphasiS to tide over the problems. With the backlash against outsourcing in the US, steps were taken to lessen client concentration and geographic risk by entering into Far East markets and focusing more on domestic businesses. But with the entry of global technology multinational corporations into the ITES-BPO sector the competition is proving tougher.
Location:
Other setting(s):
2005
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Abstract
MphasiS BFL Ltd, a mid-tier ITES-BPO (information technology enabled services - business process outsourcing) player with twin head offices, one in Bangalore and another in New York, is a pioneer in launching an integrated business model offering both IT and BPO services in 2001. Its initiatives to bag repeated business from clients by offering smarter, cheaper software for a process undertaken by them has helped in building a strong set of customers. But by mid 2005, the company seems to have entered a rough patch. The financial fraud involving its BPO employees has raised serious concerns about the data security of clients. Barings, a key investor with 35.6% of shares also has plans to exit the company by December 2005. The case talks about the initiatives taken by Jerry Rao, the Chairman and Chief Executive Officer of MphasiS to tide over the problems. With the backlash against outsourcing in the US, steps were taken to lessen client concentration and geographic risk by entering into Far East markets and focusing more on domestic businesses. But with the entry of global technology multinational corporations into the ITES-BPO sector the competition is proving tougher.
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Location:
Other setting(s):
2005