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In 2005, the Virgin Group operated over 200 disparate businesses and the brand Virgin was one of the most known brands in the world. Its founder Sir Richard Branson, a brand by himself, was famous in media and business circles for his entrepreneurship, leadership style and publicity stunts. The group started with a mail order records business, gradually diversified into disparate businesses like music retailing, airlines, beverages etc. Virgin companies were renowned for its innovative service standards, employee and customer-centric approach. Branson?s personal management style encouraged risk-taking, delegation and participation. His disrespect for hierarchy led to a cordial and fun work environment. The case describes the origin, growth and evolution of the Virgin Group and the indispensable part played by its leader throughout. The guiding principles of the Virgin Group and its insistence on innovative services for the customers and welfare of the employees on a continuous basis has been highlighted. While the group has been successful in the majority of its ventures, it also faced failures in quite a few. The case in the end raises the question of whether the unrelated diversification of the Virgin Group has led to the dilution of the Virgin brand.