Apple's iPod in 2005: Coping with New Challenges

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. 306-121-1

Subject category: Strategy and General Management

Authors: K Chandrasekar (IBS Case Research Center (IBS CRC)); AV Vedpuriswar (IBS Case Research Center (IBS CRC))

Published by: IBS Research Center

Published in: 2006

Length: 6 pages

Data source: Published sources

Topics: Apple; iPod; nano; Creative; Nomad; Video; Patent

Share a link: https://casecent.re/p/67309

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

Apple''s iPod, with its compact design and high storage capacity, captured the market for portable music players in a short span of time. Despite competition from several players, iPod remained the market leader. In 2005, Apple replaced its hugely popular iPod mini with nano that was more compact. iPod, despite its popularity, also suffered setbacks such as lost patent battles and lawsuits pertaining to the product''s battery life and display screen. The case details iPod''s advantages, its competitors and the hurdles it faced.

Location:

Industry:

Electronics

Other setting(s):

2000-2005