Dell: PCs in Pieces? - The Case Centre

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Case

Reference no. 306-122-1

Subject category: Strategy and General Management

Authors: AV Vedpuriswar (IBS Case Research Center (IBS CRC)); Padma Iyer (ICFAI Business School, Chennai); S Bhaskaran (ICFAI Business School, Chennai)

Published by: IBS Research Center

Published in: 2006

Length: 9 pages

Data source: Published sources

Topics: Dell; Personal computers (PC's); PC industry; Laptops; Desktops; Michael Dell; Global PC market; Dell strategies; Replacement cycle; PC price wars; Portable computers; Direct selling, direct marketing; Hewlett-Packard (HP); IBM; Lenevo

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Abstract

The case describes the challenges that Dell''s personal computer (PC) business faces. The case aims to provide discussion points regarding Dell''s present strategies in dealing with the changing PC market. The case traces the growth of the PC industry and the reasons for the retardation of the growth. It also intends to raise debate on Dell''s business model and the viability of the model in today''s competitive scenario. The case is designed to help understand the PC industry, Dell''s position as a PC maker, competition faced by Dell and the impact of its business model on the market as well as on the prospects of its growth in other related areas.

Location:

Global

Industry:

IT hardware, personal computers

Size:

USD49,205 million (net revenue)

Other setting(s):

1960-2005