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Teaching note
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Reference no. 506-025-8
Subject category: Marketing
Authors: Raymond Ouellet (NEOMA Business School)
Published by: NEOMA Business School
Published in: 2006
Length: 9 pages
Data source: Field research
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 506-025-1
Subject category: Marketing
Authors: Raymond Ouellet (NEOMA Business School)
Published by: NEOMA Business School
Published in: 2006
Length: 15 pages
Data source: Field research
Topics: Marketing; International marketing; Entrepreneurship; Branding; Fast moving consumer goods; SWOT analysis (strengths, weaknesses, opportunities, threats); Marketing mix; Marketing strategy; Marketing plan; International marketing plan
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 506-025-1
Subject category: Marketing
Authors: Raymond Ouellet (NEOMA Business School)
Published by: NEOMA Business School
Published in: 2006
Length: 15 pages
Data source: Field research
Topics: Marketing; International marketing; Entrepreneurship; Branding; Fast moving consumer goods; SWOT analysis (strengths, weaknesses, opportunities, threats); Marketing mix; Marketing strategy; Marketing plan; International marketing plan
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details