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Case
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Reference no. 9A96GC05
Simplified Chinese language
Published by: Ivey Publishing
Originally published in: 1996
Version: 1996-10-23
Length: 14 pages
Data source: Field research

Abstract

This is the simplified Chinese version of ''9A96G005''. The chief executive officer (CEO) of a Singapore-based computer company, with successful operations in Europe and Asia, was contemplating whether to pursue growth opportunities in the United States. The company had to decide between developing its own subsidiary, acquiring a small mail-order company based in Austin, Texas, or not entering the US market at this time. If the acquisition option was pursued, there were challenges regarding fixing an appropriate value for the company, as well as integrating the American subsidiary into its own global network.

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Abstract

This is the simplified Chinese version of ''9A96G005''. The chief executive officer (CEO) of a Singapore-based computer company, with successful operations in Europe and Asia, was contemplating whether to pursue growth opportunities in the United States. The company had to decide between developing its own subsidiary, acquiring a small mail-order company based in Austin, Texas, or not entering the US market at this time. If the acquisition option was pursued, there were challenges regarding fixing an appropriate value for the company, as well as integrating the American subsidiary into its own global network.

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