Simplified Chinese language
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1996-01-10
Length: 18 pages
Data source: Field research
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Abstract
This is the simplified Chinese version of ''9A92A012''. Logitech was one of three companies that dominated the global market for pointing devices for computers. While Logitech had captured a large share of the Original Equipment Manufacturer mouse market, Microsoft was the clear leader in terms of industry standards and dollar share of the retail market. KYE, with a strong presence in Europe, was poised to compete aggressively in North America. Faced with the intensifying competition and eroding margin, Logitech was considering the introduction of an innovative line of ergonomic mice, which promised to change the competitive dynamics of the industry.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1998-07-20
Length: 19 pages
Data source: Field research
About
Abstract
This is the simplified Chinese version of ''9A92A012''. Logitech was one of three companies that dominated the global market for pointing devices for computers. While Logitech had captured a large share of the Original Equipment Manufacturer mouse market, Microsoft was the clear leader in terms of industry standards and dollar share of the retail market. KYE, with a strong presence in Europe, was poised to compete aggressively in North America. Faced with the intensifying competition and eroding margin, Logitech was considering the introduction of an innovative line of ergonomic mice, which promised to change the competitive dynamics of the industry.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1998-07-20
Length: 19 pages
Data source: Field research