Simplified Chinese language
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Length: 6 pages
Data source: Field research
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Abstract
This is the simplified Chinese version of ''9A98E023''. The marketing services manager at Babcock and Wilcox had determined that: ''Despite being quite sophisticated in our analysis, we are not quite getting the information we need for our shop-load planning and scheduling. Our sales projections also drive our accounting and business forecasts, so we need to improve the way we develop our basic forecasts''. How can Babcock and Wilcox improve its forecasting? (A Microsoft Excel data file is available for use with this case, product ''7A98E023''.)
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2000-01-07
Length: 6 pages
Data source: Field research
About
Abstract
This is the simplified Chinese version of ''9A98E023''. The marketing services manager at Babcock and Wilcox had determined that: ''Despite being quite sophisticated in our analysis, we are not quite getting the information we need for our shop-load planning and scheduling. Our sales projections also drive our accounting and business forecasts, so we need to improve the way we develop our basic forecasts''. How can Babcock and Wilcox improve its forecasting? (A Microsoft Excel data file is available for use with this case, product ''7A98E023''.)
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Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2000-01-07
Length: 6 pages
Data source: Field research