TSAT A/S: Launching Telemetry and Low Rate Data Communications via Satellite

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Case

Reference no. 9A98EC13

Simplified Chinese language

Subject category: Knowledge, Information and Communication Systems Management

Authors: Michael Parent (Ivey Business School, Western University); Michael Wade (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1998

Version: 1998-05-22

Length: 16 pages

Data source: Field research

Topics: Market entry; Technology; Marketing channels; Management of technology

Share a link: https://casecent.re/p/67430

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Abstract

This is the simplified Chinese version of ''9A98E013''. TSAT A/S is a small, global satellite communications manufacturer based in Oslo, Norway. The company is a niche player, specializing in VSAT (very small aperture terminal) satellite networks for mostly SCADA (supervisory control and data acquisition) applications. The case is written from the perspective of the marketing manager for Southern Europe and Latin America. The company is looking to expand into Latin America - the second fastest growing market in the world for VSAT applications. The marketing manager has identified three possible means by which to do so, and must decide on which option is best. This case is useful for introducing satellite communications technology, and for discussing channel choices and the diffusion of technological products.

Location:

Latin America, Norway

Industry:

Communications

Size:

Small