Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 18 January 2007
Length: 18 pages
Data source: Field research
Abstract
In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: (1) how to manage employee morale; (2) whether to include synthetic ingredients to meet consumer preferences; (3) how to preserve the company's tradition of speaking out on public issues; and (4) how to maintain the company's distinctive brand image. Also, depicts an innovative corporate governance model with an external board comprising former Ben & Jerry's executives to advise the new chief executive officer (CEO) on managing the company's distinctive brand and values.
Location:
Industry:
Size:
USD250 million revenues, 400 employees
Other setting(s):
2001-2004
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 12 September 2008
Length: 7 pages
Data source: Field research
About
Abstract
In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: (1) how to manage employee morale; (2) whether to include synthetic ingredients to meet consumer preferences; (3) how to preserve the company's tradition of speaking out on public issues; and (4) how to maintain the company's distinctive brand image. Also, depicts an innovative corporate governance model with an external board comprising former Ben & Jerry's executives to advise the new chief executive officer (CEO) on managing the company's distinctive brand and values.
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Location:
Industry:
Size:
USD250 million revenues, 400 employees
Other setting(s):
2001-2004
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 12 September 2008
Length: 7 pages
Data source: Field research