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Abstract
It takes a lot to survive as a commodity producer in a global economy, with relentless competition and volatile commodity prices conspiring against success. Yet Thailand-based Thai Carbon Black (TCB) is thriving. In 2000, the world''s largest single-plant producer of carbon black - the fine powder used in rubber manufacturing (chiefly for automobile tires) - adopted the Balanced Scorecard (BSC) as an overarching strategy management framework. Along with the company''s other management disciplines, the BSC has helped TCB gain the agility to skillfully avert a raft of threats, sharpen efficiencies, and shift strategic gears in today''s ruthless environment.
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Abstract
It takes a lot to survive as a commodity producer in a global economy, with relentless competition and volatile commodity prices conspiring against success. Yet Thailand-based Thai Carbon Black (TCB) is thriving. In 2000, the world''s largest single-plant producer of carbon black - the fine powder used in rubber manufacturing (chiefly for automobile tires) - adopted the Balanced Scorecard (BSC) as an overarching strategy management framework. Along with the company''s other management disciplines, the BSC has helped TCB gain the agility to skillfully avert a raft of threats, sharpen efficiencies, and shift strategic gears in today''s ruthless environment.