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Abstract
A study in evolution: that''s been the story of Serono International''s office of strategic management. Initially chartered with a limited mandate, it assumed a dramatically expanded role after a new chief executive officer took over. In the past 10 years, the office has played an integral part in the transformation of the Geneva-based biotechnology and pharmaceutical company from a relatively small, family-run, mainly national player to a US$2.5 billion global giant with eight manufacturing plants and 4,900 employees in 45 countries - the largest biotechnology company in Europe and third-largest worldwide.
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Abstract
A study in evolution: that''s been the story of Serono International''s office of strategic management. Initially chartered with a limited mandate, it assumed a dramatically expanded role after a new chief executive officer took over. In the past 10 years, the office has played an integral part in the transformation of the Geneva-based biotechnology and pharmaceutical company from a relatively small, family-run, mainly national player to a US$2.5 billion global giant with eight manufacturing plants and 4,900 employees in 45 countries - the largest biotechnology company in Europe and third-largest worldwide.
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