Simplified Chinese language
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1993-08-15
Length: 16 pages
Data source: Published sources
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Abstract
This is the simplified Chinese version of ''9A92A013''. The chief executive of Trusthouse Forte, was preparing to meet with corporate shareholders to discuss both a proposed new corporate image and a new company name. Two key issues needed to be resolved. First, should the Forte brand name be extended across all of the company''s businesses or more selectively reserved for particular operations? Second, the development of a strong communications plan would be critical to the success of the proposed changes.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1993-05-18
Length: 13 pages
Data source: Published sources
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Abstract
This is the simplified Chinese version of ''9A92A013''. The chief executive of Trusthouse Forte, was preparing to meet with corporate shareholders to discuss both a proposed new corporate image and a new company name. Two key issues needed to be resolved. First, should the Forte brand name be extended across all of the company''s businesses or more selectively reserved for particular operations? Second, the development of a strong communications plan would be critical to the success of the proposed changes.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1993-05-18
Length: 13 pages
Data source: Published sources