Cameron Auto Parts (B) - Revised

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Sequel

Reference no. 9A87GC02

Simplified Chinese language

Subject category: Case Method and Specialist Management Disciplines

Authors: Paul W Beamish (Ivey Business School, Western University); Harold Crookell (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2004

Version: 2004-12-22

Length: 10 pages

Data source: Published sources

Topics: Joint ventures; Licensing; International business; Corporate strategy

Share a link: https://casecent.re/p/67501

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

This is the simplified Chinese version of ''9A87G002''. This case is about a small American auto parts producer trying to diversify his way out of dependence on the Big Three. Having signed a license agreement in the UK, the company now faces an opportunity to establish a joint venture in France for the EU. However, the prospect upsets the UK licensee who is clearly doing very well. The case ends with the company, run off its feet in North America, trying to decide whether to enter Europe via licensing, joint venture or direct investment. (This case is a sequel to Cameron Auto Parts (A) Revised, case ''9A87G001''.)

Location:

USA, Australia

Industry:

Transportation equipment