Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 1992-09-23
Length: 9 pages
Data source: Published sources
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Abstract
This is the simplified Chinese version of ''9A88M010''. The mid-1986 Sears new catalogue contained a 20-page section called Elements. This section bore a striking resemblance to the format of an IKEA catalogue, and the furniture being offered was similar to IKEA''S knocked-down self-assembly line. The head of IKEA''S North American operations wondered how serious Sears was about its new initiative and what, if anything, IKEA should do in response.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-02-23
Length: 14 pages
Data source: Published sources
About
Abstract
This is the simplified Chinese version of ''9A88M010''. The mid-1986 Sears new catalogue contained a 20-page section called Elements. This section bore a striking resemblance to the format of an IKEA catalogue, and the furniture being offered was similar to IKEA''S knocked-down self-assembly line. The head of IKEA''S North American operations wondered how serious Sears was about its new initiative and what, if anything, IKEA should do in response.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-02-23
Length: 14 pages
Data source: Published sources