Traditional Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-06-27
Length: 17 pages
Data source: Field research
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Abstract
This is the Taiwan-Traditional Chinese version of ''9B00M016''. A new marketing advisor at Panmai, a women''s weaving co-operative located in Kaset Wisai, Thailand, is trying to formulate a strategic plan for Panmai''s future. Specifically, he needs to decide which product/markets and which methods of distribution are appropriate for Panmai, whether Panmai should pursue more foreign sales and how to solve many operational problems existing at the company. Since he will only be at Panmai for two years, any changes he makes must be sustainable without his presence.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2010-01-11
Length: 12 pages
Data source: Field research
About
Abstract
This is the Taiwan-Traditional Chinese version of ''9B00M016''. A new marketing advisor at Panmai, a women''s weaving co-operative located in Kaset Wisai, Thailand, is trying to formulate a strategic plan for Panmai''s future. Specifically, he needs to decide which product/markets and which methods of distribution are appropriate for Panmai, whether Panmai should pursue more foreign sales and how to solve many operational problems existing at the company. Since he will only be at Panmai for two years, any changes he makes must be sustainable without his presence.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2010-01-11
Length: 12 pages
Data source: Field research