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Case
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Reference no. 9A89LT07
Traditional Chinese language
Subject category: Knowledge, Information and Communication Systems Management
Authors: Margot Northey (Smith School of Business, Queen's University); Lucie Cousineau (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1989
Version: 1998-11-18
Length: 14 pages
Data source: Published sources
Topics: Communications; Public relations; Crisis management
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Abstract

This is the Taiwan-Traditional Chinese version of ''9A89L007''. The president and the general manager have to make some quick decisions about how to deal with the media after an advertisement has offended the black community and caused angry complaints of racism. The company also wants to develop plans to avoid similar problems in the future.
Location:
Canada
Industry:
Miscellaneous retail
Size:
Large
Case
-
Reference no. 9A89L007
Subject category: Knowledge, Information and Communication Systems Management
Authors: Lucie Cousineau (Ivey Business School, Western University); Margot Northey (Smith School of Business, Queen's University)
Published by: Ivey Publishing
Originally published in: 1989
Version: 1998-11-18
Length: 8 pages
Data source: Published sources
Topics: Communications; Public relations; Crisis management
View full details

About

Abstract

This is the Taiwan-Traditional Chinese version of ''9A89L007''. The president and the general manager have to make some quick decisions about how to deal with the media after an advertisement has offended the black community and caused angry complaints of racism. The company also wants to develop plans to avoid similar problems in the future.

Settings

Location:
Canada
Industry:
Miscellaneous retail
Size:
Large

Related

Case
-
Reference no. 9A89L007
Subject category: Knowledge, Information and Communication Systems Management
Authors: Lucie Cousineau (Ivey Business School, Western University); Margot Northey (Smith School of Business, Queen's University)
Published by: Ivey Publishing
Originally published in: 1989
Version: 1998-11-18
Length: 8 pages
Data source: Published sources
Topics: Communications; Public relations; Crisis management
View full details