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Harvard Business Publishing
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Abstract
Bringing supply chain professionals to the table at the design stage can help your company avoid logistical pitfalls even before the product reaches the manufacturing stage. Fact is, segregating scientists and designers from operations people is just too risky in today''s intensely competitive markets. A new product can be thrown off track on its way to market if its design requires materials, processes, or parts that pose problems for the supply chain. So, if supply chain and product development are still strangers in your organization, you can give your company a competitive edge by bringing them together. Here''s how.
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Abstract
Bringing supply chain professionals to the table at the design stage can help your company avoid logistical pitfalls even before the product reaches the manufacturing stage. Fact is, segregating scientists and designers from operations people is just too risky in today''s intensely competitive markets. A new product can be thrown off track on its way to market if its design requires materials, processes, or parts that pose problems for the supply chain. So, if supply chain and product development are still strangers in your organization, you can give your company a competitive edge by bringing them together. Here''s how.