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Note
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Reference no. 9B05A031
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 2005
Version: 2005-12-12
Length: 15 pages
Data source: Published sources

Abstract

Convenience is a key competitive benefit retailers can offer: ways to save customers time and effort. Retailers employ various strategies, including location, layout, merchandise arrangement, transaction processing, hours and delivery, to differentiate themselves from competitors. This note explains each of these strategies, and explores the growing importance of shopping convenience.

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Abstract

Convenience is a key competitive benefit retailers can offer: ways to save customers time and effort. Retailers employ various strategies, including location, layout, merchandise arrangement, transaction processing, hours and delivery, to differentiate themselves from competitors. This note explains each of these strategies, and explores the growing importance of shopping convenience.

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