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Mote Aquaculture Park is raising sturgeon for the production of caviar. With eggs imported from Eastern Europe, the park is engaging in a unique venture, bringing Russian caviar harvesting to the United States. The project manager is faced with evaluating a number of issues such as political-legal forces, local and international economics, production technologies and socio-cultural forces. Further, industry factors also played a key role. As he considers Mote Aquaculture Park''s current situation, he knows that a thorough review of these environmental factors are necessary. The case offers students the opportunity to determine what forces pose critical threats as well as potential opportunities for future growth. However, since sturgeon farming and caviar production in the United States is a new industry, the application of traditional models of evaluation may not universally apply.