Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2005-12-13
Length: 23 pages
Data source: Field research
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Abstract
TPV Technology Limited is a worldwide computer monitor manufacturer. In this case, the general manager is reviewing the annual performance result. During the past year, sales of original equipment manufacturer monitors and self-branded monitor dominated the market but the profit margin had decreased sharply, and flat-panel TVs were becoming more popular. The general manager must determine if TPV Technology should enter the flat-panel TV market.
Location:
Size:
Large
Other setting(s):
2005
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2006-05-25
Length: 7 pages
Data source: Field research
Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2008-09-30
Length: 21 pages
Data source: Field research
About
Abstract
TPV Technology Limited is a worldwide computer monitor manufacturer. In this case, the general manager is reviewing the annual performance result. During the past year, sales of original equipment manufacturer monitors and self-branded monitor dominated the market but the profit margin had decreased sharply, and flat-panel TVs were becoming more popular. The general manager must determine if TPV Technology should enter the flat-panel TV market.
Settings
Location:
Size:
Large
Other setting(s):
2005
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2006-05-25
Length: 7 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2008-09-30
Length: 21 pages
Data source: Field research