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Case
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Reference no. 9B05M063
Published by: Ivey Publishing
Originally published in: 2005
Version: 2006-01-13
Length: 32 pages
Data source: Published sources

Abstract

Tsingtao Brewery Co, Ltd, the most famous Chinese beer producer, was surpassed by Yanjing Beer in the mid-1990s due to its inefficient operation system and fierce competition from home and overseas competitors. From 1994 to 2002 Tsingtao Brewery took over 47 small and medium-sized companies and regained its dominant position in the beer industry. However, the quick expansion incurred many problems such as the bottleneck of capital and managerial pool, cultural conflicts, multiple brands, low profitability and other ailments of being such a big company. In July 2001, Peng Zuoyi suddenly died of a heart attack and Jin Zhiguo succeeded as General Manager. Facing the challenging situation, Jin made the decision to transform the business strategy of Tsingtao Brewery from ''growing large to become powerful'' to ''growing powerful to become large'', which focuses on post-acquisition integration.
Location:
Size:
Large
Other setting(s):
2002

About

Abstract

Tsingtao Brewery Co, Ltd, the most famous Chinese beer producer, was surpassed by Yanjing Beer in the mid-1990s due to its inefficient operation system and fierce competition from home and overseas competitors. From 1994 to 2002 Tsingtao Brewery took over 47 small and medium-sized companies and regained its dominant position in the beer industry. However, the quick expansion incurred many problems such as the bottleneck of capital and managerial pool, cultural conflicts, multiple brands, low profitability and other ailments of being such a big company. In July 2001, Peng Zuoyi suddenly died of a heart attack and Jin Zhiguo succeeded as General Manager. Facing the challenging situation, Jin made the decision to transform the business strategy of Tsingtao Brewery from ''growing large to become powerful'' to ''growing powerful to become large'', which focuses on post-acquisition integration.

Settings

Location:
Size:
Large
Other setting(s):
2002

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