Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2006-01-13
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Abstract
Tsingtao Brewery Co, Ltd, the most famous Chinese beer producer, was surpassed by Yanjing Beer in the mid-1990s due to its inefficient operation system and fierce competition from home and overseas competitors. From 1994 to 2002 Tsingtao Brewery took over 47 small and medium-sized companies and regained its dominant position in the beer industry. However, the quick expansion incurred many problems such as the bottleneck of capital and managerial pool, cultural conflicts, multiple brands, low profitability and other ailments of being such a big company. In July 2001, Peng Zuoyi suddenly died of a heart attack and Jin Zhiguo succeeded as General Manager. Facing the challenging situation, Jin made the decision to transform the business strategy of Tsingtao Brewery from ''growing large to become powerful'' to ''growing powerful to become large'', which focuses on post-acquisition integration.
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Abstract
Tsingtao Brewery Co, Ltd, the most famous Chinese beer producer, was surpassed by Yanjing Beer in the mid-1990s due to its inefficient operation system and fierce competition from home and overseas competitors. From 1994 to 2002 Tsingtao Brewery took over 47 small and medium-sized companies and regained its dominant position in the beer industry. However, the quick expansion incurred many problems such as the bottleneck of capital and managerial pool, cultural conflicts, multiple brands, low profitability and other ailments of being such a big company. In July 2001, Peng Zuoyi suddenly died of a heart attack and Jin Zhiguo succeeded as General Manager. Facing the challenging situation, Jin made the decision to transform the business strategy of Tsingtao Brewery from ''growing large to become powerful'' to ''growing powerful to become large'', which focuses on post-acquisition integration.