Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2005-12-08
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Abstract
Zhang resigned from a SOE (state-owned company) in 1992 and set up Nanchen Aluminum Ltd in 1995. Through a combination of joint ventures and outsourcing, Nanchen Aluminum utilised external resources to expand its business. After a series of acquisitions, Zhang successfully established Beijing Weihao Aluminum Group, which had assets of 400 million yuan. At present, Weihao Group was planning to initiate two projects with a total investment of nearly 200 million yuan. Besides Weihao Group, Nanchen Aluminum also invested in three joint ventures: Tianhong Food Ltd, Tianhong Agriculture Ltd and Nanchen Information Technology Ltd. However, the rapid expansion imposes a great challenge on Zhang''s management ability. Meanwhile, the so-called SOE syndrome appeared with the eclipse of enterprising stimulus, because most employees had been employed by SOEs before joining Weihao Group. This case was designed to illustrate the management challenges of fast growth and diversification, especially in a Chinese private enterprise context.
About
Abstract
Zhang resigned from a SOE (state-owned company) in 1992 and set up Nanchen Aluminum Ltd in 1995. Through a combination of joint ventures and outsourcing, Nanchen Aluminum utilised external resources to expand its business. After a series of acquisitions, Zhang successfully established Beijing Weihao Aluminum Group, which had assets of 400 million yuan. At present, Weihao Group was planning to initiate two projects with a total investment of nearly 200 million yuan. Besides Weihao Group, Nanchen Aluminum also invested in three joint ventures: Tianhong Food Ltd, Tianhong Agriculture Ltd and Nanchen Information Technology Ltd. However, the rapid expansion imposes a great challenge on Zhang''s management ability. Meanwhile, the so-called SOE syndrome appeared with the eclipse of enterprising stimulus, because most employees had been employed by SOEs before joining Weihao Group. This case was designed to illustrate the management challenges of fast growth and diversification, especially in a Chinese private enterprise context.