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Supplement
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Reference no. 9B05M070
Subject category: Strategy and General Management
Authors: Shengjun Liu (China Europe International Business School (CEIBS))
Published by: Ivey Publishing
Originally published in: 2005
Version: 2006-03-16
Length: 10 pages
Data source: Published sources
Topics: Acquisitions; Integration; Alliances
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Abstract

Tsingtao Brewery Co Ltd had several problems due to its aggressive expansion from 1994 to 2002. This case reviews a number of initiatives which were implemented in order to address these problems. The initiatives include: downsizing, process re-engineering using ERP, redesigning of the incentive system, organizational restructuring, forming a strategic partnership with Anheuser Busch, integrating the culture and values of the company, and building a learning organization. This is a supplement to ''Tsingtao Brewery Co Ltd (A)'' (9B05M063).
Location:
China
Industry:
Food and kindred products
Size:
Large
Other setting(s):
2002
Teaching note
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Reference no. 8B05M63
Subject category: Strategy and General Management
Authors: Shengjun Liu (China Europe International Business School (CEIBS))
Published by: Ivey Publishing
Originally published in: 2005
Version: 2006-03-16
Length: 4 pages
Data source: Published sources
View full details
Case
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Reference no. 9B05M063
Subject category: Strategy and General Management
Authors: Shengjun Liu (China Europe International Business School (CEIBS))
Published by: Ivey Publishing
Originally published in: 2005
Version: 2006-01-13
Length: 32 pages
Data source: Published sources
Topics: Acquisitions; Integration
View full details
Case
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Reference no. 9B05MS70
Spanish language
Subject category: Strategy and General Management
Authors: Shengjun Liu (China Europe International Business School (CEIBS))
Published by: Ivey Publishing
Originally published in: 2005
Version: 2006-03-16
Length: 10 pages
Data source: Field research
View full details

About

Abstract

Tsingtao Brewery Co Ltd had several problems due to its aggressive expansion from 1994 to 2002. This case reviews a number of initiatives which were implemented in order to address these problems. The initiatives include: downsizing, process re-engineering using ERP, redesigning of the incentive system, organizational restructuring, forming a strategic partnership with Anheuser Busch, integrating the culture and values of the company, and building a learning organization. This is a supplement to ''Tsingtao Brewery Co Ltd (A)'' (9B05M063).

Settings

Location:
China
Industry:
Food and kindred products
Size:
Large
Other setting(s):
2002

Related

Teaching note
-
Reference no. 8B05M63
Subject category: Strategy and General Management
Authors: Shengjun Liu (China Europe International Business School (CEIBS))
Published by: Ivey Publishing
Originally published in: 2005
Version: 2006-03-16
Length: 4 pages
Data source: Published sources
View full details
Case
-
Reference no. 9B05M063
Subject category: Strategy and General Management
Authors: Shengjun Liu (China Europe International Business School (CEIBS))
Published by: Ivey Publishing
Originally published in: 2005
Version: 2006-01-13
Length: 32 pages
Data source: Published sources
Topics: Acquisitions; Integration
View full details
Case
-
Reference no. 9B05MS70
Spanish language
Subject category: Strategy and General Management
Authors: Shengjun Liu (China Europe International Business School (CEIBS))
Published by: Ivey Publishing
Originally published in: 2005
Version: 2006-03-16
Length: 10 pages
Data source: Field research
View full details