Product details

SABMiller, a leading global brewer, was facing the midlife crisis of the brewing industry. The global beer industry was witnessing a stagnated growth in sales in the developed markets, where SABMiller had a strong presence. However emerging markets such as China and Latin America, provided the impetus for industry growth, but SABMiller did not have much presence in these emerging markets. In the past, the company had followed the merger and acquisition route to growth. The case provides the scope for readers to strategise alternative paths towards growth. This case gives a detailed note on SABMiller and the global beer industry trends, having a bearing on the future of the industry, the case then discusses in detail the operational issues of the company in various markets. The issues covered are: (1) size of the beer market; (2) per capita consumption of beer in various markets; (3) growth prospect in these markets; (4) competition; (5) SABMiller''s market in terms of volume and value; (6) profitability of the company; (7) manufacturing facilities available; and (8) logistics and distribution channels etc. After considering the above-mentioned operational issues and trends in the global beer market, the reader can develop different strategies of their own for sustaining the growth.