Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 15 pages
Data source: Published sources
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Abstract
Royal Ahold NV, the fourth largest grocery retailer in the world, faced challenges since 2003, due to an accounting scandal that almost made the company bankrupt. In late 2003, Anders Moberg, the Chief Executive Officer of the company, undertook a three-year finance and strategy plan, termed ''road to recovery'', to restore its financial strength. In accordance with the plan, Ahold was able to cut costs and became financially solvent by the end of 2005. The case study highlights the strategies adopted by Ahold as a part of its revival plan, to recuperate from its financial downturn.
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Abstract
Royal Ahold NV, the fourth largest grocery retailer in the world, faced challenges since 2003, due to an accounting scandal that almost made the company bankrupt. In late 2003, Anders Moberg, the Chief Executive Officer of the company, undertook a three-year finance and strategy plan, termed ''road to recovery'', to restore its financial strength. In accordance with the plan, Ahold was able to cut costs and became financially solvent by the end of 2005. The case study highlights the strategies adopted by Ahold as a part of its revival plan, to recuperate from its financial downturn.