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The wireless industry was among the most competitive industries in US. There were scores of players all across the country that competed on poor margins. The market had reached a level of saturation from whereon it had become difficult for operators to grow further. In the new business scenario, mergers and acquisitions had emerged as potential alternatives that ensured, for the carriers a better market share. While some pro-consumer groups were apprehensive of the effects of consolidation, many industry observers found it a scope to accelerate technological advances by giving companies the resources to deploy high-speed networks. However, there was also a simmering fear that too much consolidation could choke off the competition that had made wireless the most dynamic of all sectors. This case provides the readers with a broad understanding of the US wireless market, the competitive scenario therein, technological regulations, the standards and the market trends.