Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 12 December 2006
Length: 19 pages
Data source: Field research
Topics:
Disruptive innovation; Operations management; Information technology; Innovation; Foreign investment incentives; Social security; Employees; Cross functional management; IT asset disposal; Customer Relationship Management (CRM); Customer service; Collaborative innovation; Models; Success; Succession planning; Sales; Expansion; Liabilities
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Abstract
Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and nuanced evaluation system. Additionally, its dedication to customer service, employee motivation, and progressive use of technology have driven its success and expansion.
Location:
Industries:
Size:
USD1.2 billion real revenue, 5,890 employees
Other setting(s):
2004-2005
About
Abstract
Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and nuanced evaluation system. Additionally, its dedication to customer service, employee motivation, and progressive use of technology have driven its success and expansion.
Settings
Location:
Industries:
Size:
USD1.2 billion real revenue, 5,890 employees
Other setting(s):
2004-2005