Subject category:
Ethics and Social Responsibility
Published by:
INSEAD
Version: 06.2006
Length: 7 pages
Data source: Field research
Topics:
Danone; Crisis; Media; Social responsibility; Boycott; Crisis communication; Labour unrest; Ethics
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Abstract
This is the third of a three-case series (706-016-1 to 706-018-1). A confidential plan for restructuring Danone''s biscuit division is leaked to the press, and triggers labour unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately worsens its effects. Participants are asked to consider how crisis strategies may have long term as well as short term effects, and to consider alternative strategies for dealing with social conflicts. The comparative costs and risks of these strategies, rather than a definitive choice, is the object of the discussion.
Subject category:
Ethics and Social Responsibility
Published by:
INSEAD
Version: 06.2006
Length: 16 pages
Data source: Field research
Topics:
Danone; Crisis; Media; Social responsibility; Boycott; Crisis communication; Labour unrest; Ethics
Subject category:
Ethics and Social Responsibility
Published by:
INSEAD
Version: 02.2006
Length: 2 pages
Data source: Field research
Topics:
Danone; Crisis; Media; Social responsibility; Boycott; Crisis communication; Labour unrest; Ethics
About
Abstract
This is the third of a three-case series (706-016-1 to 706-018-1). A confidential plan for restructuring Danone''s biscuit division is leaked to the press, and triggers labour unrest followed by a consumer boycott. Danone seeks a strategy to surmount the crisis, but while initially successful, the strategy ultimately worsens its effects. Participants are asked to consider how crisis strategies may have long term as well as short term effects, and to consider alternative strategies for dealing with social conflicts. The comparative costs and risks of these strategies, rather than a definitive choice, is the object of the discussion.
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Subject category:
Ethics and Social Responsibility
Published by:
INSEAD
Version: 06.2006
Length: 16 pages
Data source: Field research
Topics:
Danone; Crisis; Media; Social responsibility; Boycott; Crisis communication; Labour unrest; Ethics
Subject category:
Ethics and Social Responsibility
Published by:
INSEAD
Version: 02.2006
Length: 2 pages
Data source: Field research
Topics:
Danone; Crisis; Media; Social responsibility; Boycott; Crisis communication; Labour unrest; Ethics