Subject category:
Marketing
Published by:
INSEAD
Version: 01.2006
Length: 18 pages
Data source: Field research
Abstract
In the domain of customer management, one can observe that in the last years, managers have shifted, relatively speaking, their attention away from satisfaction and loyalty issues and that they have directed their attention more and more towards customer profitability issues.
Location:
Industry:
Size:
Revenues of EUR5.4 billion
Other setting(s):
2000-2005
About
Abstract
In the domain of customer management, one can observe that in the last years, managers have shifted, relatively speaking, their attention away from satisfaction and loyalty issues and that they have directed their attention more and more towards customer profitability issues.
Settings
Location:
Industry:
Size:
Revenues of EUR5.4 billion
Other setting(s):
2000-2005