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Case
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Reference no. 606-013-1
Published by: INSEAD
Originally published in: 2006
Version: 05.2016
Revision date: 6-Jun-2016

Abstract

This is part of a case series. This case describes how IDEO adapts its famed innovation process (developed to design new products) to the particularities of services and their design. The case series describes four service design projects to show how IDEO has developed and codified a series of design methods, which constitute a toolbox from which teams can pick and choose depending on the innovation project.
Location:
Size:
300+ employees
Other setting(s):
1999-2005

About

Abstract

This is part of a case series. This case describes how IDEO adapts its famed innovation process (developed to design new products) to the particularities of services and their design. The case series describes four service design projects to show how IDEO has developed and codified a series of design methods, which constitute a toolbox from which teams can pick and choose depending on the innovation project.

Settings

Location:
Size:
300+ employees
Other setting(s):
1999-2005

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