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Prize winner
Compact case
Case
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Reference no. 806-015-1
Subject category: Entrepreneurship
Published by: London Business School
Published in: 2006
Length: 4 pages
Data source: Field research

Abstract

Marston Venture Management operated as the venture capital arm of a leading European business school and managed a growing portfolio of seed and pre-seed investments. Four new proposals were now being evaluated: (1) ProCom; (2) Oxiden; (3) Darian Holdings; and (4) Glencoren, each operating in different sectors and each at different stages of their product and business development. Charles Poulton, Marston's newest Investment Executive, had been asked for his view of which of these four businesses represented the most promising entrepreneurial opportunity. He knew that rival venture capitals had been approached - Marston would need to act quickly if it wanted to get involved. It was up to Poulton to decide which one to prioritise.

Time period

The events covered by this case took place in 2002.

Geographical setting

Region:
Europe
Country:
United Kingdom
Location:
London

Featured company

Marston Venture Management
Employees:
2-10
Industry:
Venture capital

Featured protagonist

  • Charles Poulton (male), Investment Executive

About

Abstract

Marston Venture Management operated as the venture capital arm of a leading European business school and managed a growing portfolio of seed and pre-seed investments. Four new proposals were now being evaluated: (1) ProCom; (2) Oxiden; (3) Darian Holdings; and (4) Glencoren, each operating in different sectors and each at different stages of their product and business development. Charles Poulton, Marston's newest Investment Executive, had been asked for his view of which of these four businesses represented the most promising entrepreneurial opportunity. He knew that rival venture capitals had been approached - Marston would need to act quickly if it wanted to get involved. It was up to Poulton to decide which one to prioritise.

Settings

Time period

The events covered by this case took place in 2002.

Geographical setting

Region:
Europe
Country:
United Kingdom
Location:
London

Featured company

Marston Venture Management
Employees:
2-10
Industry:
Venture capital

Featured protagonist

  • Charles Poulton (male), Investment Executive

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