Subject category:
Entrepreneurship
Published by:
London Business School
Length: 4 pages
Data source: Field research
Abstract
Marston Venture Management operated as the venture capital arm of a leading European business school and managed a growing portfolio of seed and pre-seed investments. Four new proposals were now being evaluated: (1) ProCom; (2) Oxiden; (3) Darian Holdings; and (4) Glencoren, each operating in different sectors and each at different stages of their product and business development. Charles Poulton, Marston's newest Investment Executive, had been asked for his view of which of these four businesses represented the most promising entrepreneurial opportunity. He knew that rival venture capitals had been approached - Marston would need to act quickly if it wanted to get involved. It was up to Poulton to decide which one to prioritise.
Time period
The events covered by this case took place in 2002.Geographical setting
Region:
Europe
Country:
United Kingdom
Location:
London
Featured company
Marston Venture Management
Employees:
2-10
Industry:
Venture capital
Featured protagonist
- Charles Poulton (male), Investment Executive
About
Abstract
Marston Venture Management operated as the venture capital arm of a leading European business school and managed a growing portfolio of seed and pre-seed investments. Four new proposals were now being evaluated: (1) ProCom; (2) Oxiden; (3) Darian Holdings; and (4) Glencoren, each operating in different sectors and each at different stages of their product and business development. Charles Poulton, Marston's newest Investment Executive, had been asked for his view of which of these four businesses represented the most promising entrepreneurial opportunity. He knew that rival venture capitals had been approached - Marston would need to act quickly if it wanted to get involved. It was up to Poulton to decide which one to prioritise.
Settings
Time period
The events covered by this case took place in 2002.Geographical setting
Region:
Europe
Country:
United Kingdom
Location:
London
Featured company
Marston Venture Management
Employees:
2-10
Industry:
Venture capital
Featured protagonist
- Charles Poulton (male), Investment Executive