Subject category:
Entrepreneurship
Published by:
Lagos Business School
Length: 26 pages
Data source: Field research
Topics:
Beginning - SystemSpecs; Products; Development of home products; Development of the HumanManager (HM); Software development and support services; HM product pricing; Market for applications software and the marketing of SystemSpecs; SunSystems market share; HumanManager market share; Financial performance; Organisational structure; The way forward
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Abstract
After conducting a survey of applications software for his company, John Obaro, discovers the potential of SunSystems to meet the needs of industry and decides to leave his company and start SystemsSpecs, a software development firm. The case illustrates the challenges of developing, marketing and implementing software applications packages, and of sustaining leadership in a well-defined niche.
About
Abstract
After conducting a survey of applications software for his company, John Obaro, discovers the potential of SunSystems to meet the needs of industry and decides to leave his company and start SystemsSpecs, a software development firm. The case illustrates the challenges of developing, marketing and implementing software applications packages, and of sustaining leadership in a well-defined niche.