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Case
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Reference no. IMD-5-0699
Subject category: Marketing
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 16.02.2006
Length: 15 pages
Data source: Field research

Abstract

Paddi Rice, President of Executive Search Dating Inc (ESD), a dating service company, must decide how to deal with new competition: (1) whether or not to broaden his original customer base to accelerate growth; (2) what communications tools to use in order to reach more potential customers; and (3) how he could successfully transfer his business model outside of Vancouver and Canada. A video ''An Interview with Paddi Rice, President of Executive Search Dating, Inc (2006)'' (IMD-5-0699-V) is available to accompany this case.
Location:
Industry:
Size:
Small and medium sized
Other setting(s):
2005

About

Abstract

Paddi Rice, President of Executive Search Dating Inc (ESD), a dating service company, must decide how to deal with new competition: (1) whether or not to broaden his original customer base to accelerate growth; (2) what communications tools to use in order to reach more potential customers; and (3) how he could successfully transfer his business model outside of Vancouver and Canada. A video ''An Interview with Paddi Rice, President of Executive Search Dating, Inc (2006)'' (IMD-5-0699-V) is available to accompany this case.

Settings

Location:
Industry:
Size:
Small and medium sized
Other setting(s):
2005

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