Executive Search Dating (ESD)

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Case

Reference no. IMD-5-0699

Subject category: Marketing

Authors: Benoit Leleux (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2006

Version: 16.02.2006

Length: 15 pages

Data source: Field research

Topics: Services; Marketing communications; International expansion; Franchising

Share a link: https://casecent.re/p/67926

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Abstract

Paddi Rice, President of Executive Search Dating Inc (ESD), a dating service company, must decide how to deal with new competition: (1) whether or not to broaden his original customer base to accelerate growth; (2) what communications tools to use in order to reach more potential customers; and (3) how he could successfully transfer his business model outside of Vancouver and Canada. A video ''An Interview with Paddi Rice, President of Executive Search Dating, Inc (2006)'' (IMD-5-0699-V) is available to accompany this case.

Location:

Canada

Industry:

Services

Size:

Small and medium sized

Other setting(s):

2005