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Management article
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Reference no. F0603B
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2006
Revision date: 31-Jan-2013
Length: 4 pages

Abstract

Companies tend to rely on industry wisdom about where to put their research and development dollars to improve their products. But sometimes the industry is wrong.

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Abstract

Companies tend to rely on industry wisdom about where to put their research and development dollars to improve their products. But sometimes the industry is wrong.

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