Published by:
Harvard Business Publishing
Revision date: 31-Jan-2013
Length: 4 pages
Topics:
R&D; Product development
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https://casecent.re/p/67956
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Abstract
Companies tend to rely on industry wisdom about where to put their research and development dollars to improve their products. But sometimes the industry is wrong.
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Abstract
Companies tend to rely on industry wisdom about where to put their research and development dollars to improve their products. But sometimes the industry is wrong.