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Case
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Reference no. DG-1482-E
Published by: IESE Business School
Originally published in: 2005
Version: 09.30.05
Length: 24 pages
Data source: Published sources

Abstract

Nissan''s turnaround under the steersmanship of Carlos Ghosn, is analysed from the viewpoint of change process. This case forms part of the four-case study to identify entrepreneurs'' mental schemata. Profit arithmetic (PA) approach is explained. Cross-cultural management is also discussed.
Other setting(s):
1999-2003

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Abstract

Nissan''s turnaround under the steersmanship of Carlos Ghosn, is analysed from the viewpoint of change process. This case forms part of the four-case study to identify entrepreneurs'' mental schemata. Profit arithmetic (PA) approach is explained. Cross-cultural management is also discussed.

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Other setting(s):
1999-2003

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