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Published by: IESE Business School
Originally published in: 2005
Version: 11.02.05
Length: 43 pages
Data source: Field research

Abstract

This case outlines the development of Applus+, a Grupo Agbar business unit, from its beginnings until 2004, by which time the company was in a strong position at both the national and international levels, and was facing an important decision regarding future investments. The objective of this case is to provide information from a global perspective on the motives of this type of business, its international expansion strategy, the entry requirements and entry barriers in the certification sector, and the positions of a range of Spanish and foreign companies competing in this market.
Location:
Other setting(s):
1996-2004

About

Abstract

This case outlines the development of Applus+, a Grupo Agbar business unit, from its beginnings until 2004, by which time the company was in a strong position at both the national and international levels, and was facing an important decision regarding future investments. The objective of this case is to provide information from a global perspective on the motives of this type of business, its international expansion strategy, the entry requirements and entry barriers in the certification sector, and the positions of a range of Spanish and foreign companies competing in this market.

Settings

Location:
Other setting(s):
1996-2004

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