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Case
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Reference no. 306-159-1
Subject category: Strategy and General Management
Authors: Kaushik Mukerjee (IBS Case Research Center (IBS CRC)); Philip Anil Kumar Xess (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 11 pages
Data source: Published sources
Topics: Swissair; Commercial aviation sector; Swissair's bankruptcy; Swissair's business strategy; Swissair's alliance strategy; Effects of liberalisation on Swissair; Swissair's turnaround; European economic area; Alcazar project; Hunter strategy; Qualiflyer alliance; Hub and spoke; Crossair
Share a link: https://casecent.re/p/67988
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Abstract

Swissair was an award winning European airline owned by SAir group. This case presents the history of Swissair and the issues that resulted in its downfall. The strategies adopted by Swissair have been presented in the case.
Location:
India
Industry:
Airline sector
Other setting(s):
1990-2003
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Abstract

Swissair was an award winning European airline owned by SAir group. This case presents the history of Swissair and the issues that resulted in its downfall. The strategies adopted by Swissair have been presented in the case.

Settings

Location:
India
Industry:
Airline sector
Other setting(s):
1990-2003

Related

Sorry, this product has no related items.