Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 11 pages
Data source: Published sources
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Abstract
This is the first of a two-case series (306-162-1 and 306-163-1). Considering the boom in the mobile telephony market in India, Reliance Industries, India''s biggest business house makes a foray into the telecom and information technology (IT) sector. Reliance launches its services as Reliance Infocomm (information communication) and offers a bouquet of services like: (1) mobile and fixed line telephony; (2) broadband; (3) national and international long distance services; (4) data services; and (5) a wide range of value added services. Reliance Infocomm''s launch is widely awaited by the public as it is expected to bring about a revolution in the mobile telephony market. The service looks promising with its innovative technology, features and low prices. As Reliance Infocomm is launched across the country, top officials are confident of its success. The market reality though is something different. The company faces teething troubles and market response is disappointing. Infocomm management wonders if they can turn the disappointment into a success.
Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 7 pages
Data source: Published sources
About
Abstract
This is the first of a two-case series (306-162-1 and 306-163-1). Considering the boom in the mobile telephony market in India, Reliance Industries, India''s biggest business house makes a foray into the telecom and information technology (IT) sector. Reliance launches its services as Reliance Infocomm (information communication) and offers a bouquet of services like: (1) mobile and fixed line telephony; (2) broadband; (3) national and international long distance services; (4) data services; and (5) a wide range of value added services. Reliance Infocomm''s launch is widely awaited by the public as it is expected to bring about a revolution in the mobile telephony market. The service looks promising with its innovative technology, features and low prices. As Reliance Infocomm is launched across the country, top officials are confident of its success. The market reality though is something different. The company faces teething troubles and market response is disappointing. Infocomm management wonders if they can turn the disappointment into a success.
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Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 7 pages
Data source: Published sources