Product details

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Abstract

Google''s high growth rate is creating new human resources challenges for the company. Google has built a culture where a well-chosen elite accommodates flexibility, shifting roles and, above all else, urgency. As Google grows in size and strength, it is a challenge to maintain the pace of innovation and convey a sense of empowerment to Google''s engineers and product managers. There is a risk of the organisation losing its dynamism and becoming more bureaucratic. The case discusses: (1) Google''s recruitment process; (2) its efforts to entice the best talent in the industry; (3) its unique work culture; and (4) its efforts to maintain the pace of innovation. Can the fast growing company also develop an inventive streak in human resources as it competes for an increasingly tight supply of search-programming talent?
Location:
Industry:
Size:
USD3.2 billion
Other setting(s):
2000-2005

About

Abstract

Google''s high growth rate is creating new human resources challenges for the company. Google has built a culture where a well-chosen elite accommodates flexibility, shifting roles and, above all else, urgency. As Google grows in size and strength, it is a challenge to maintain the pace of innovation and convey a sense of empowerment to Google''s engineers and product managers. There is a risk of the organisation losing its dynamism and becoming more bureaucratic. The case discusses: (1) Google''s recruitment process; (2) its efforts to entice the best talent in the industry; (3) its unique work culture; and (4) its efforts to maintain the pace of innovation. Can the fast growing company also develop an inventive streak in human resources as it competes for an increasingly tight supply of search-programming talent?

Settings

Location:
Industry:
Size:
USD3.2 billion
Other setting(s):
2000-2005

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