Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 8 pages
Data source: Published sources
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https://casecent.re/p/67995
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Abstract
Kentucky Fried Chicken Corporation (KFC) is a division of the Kentucky (Louisville) based global fast food franchiser Yum! Brands Incorporated. In 2005, KFC was America''s No 1 fast-food chicken chain and the world''s most popular chicken restaurant chain. KFC had expanded globally but in China the company had been a pioneer in the foreign fast food sector. KFC adapted itself to China and became China''s largest quick-service restaurant brand. Rivals like McDonald''s were following KFC''s strategies. The case discusses KFC''s strategies in China.
About
Abstract
Kentucky Fried Chicken Corporation (KFC) is a division of the Kentucky (Louisville) based global fast food franchiser Yum! Brands Incorporated. In 2005, KFC was America''s No 1 fast-food chicken chain and the world''s most popular chicken restaurant chain. KFC had expanded globally but in China the company had been a pioneer in the foreign fast food sector. KFC adapted itself to China and became China''s largest quick-service restaurant brand. Rivals like McDonald''s were following KFC''s strategies. The case discusses KFC''s strategies in China.