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Case
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Reference no. 506-041-1
Subject category: Marketing
Published by: IBS Center for Management Research
Published in: 2006

Abstract

The case discusses the entry and expansion strategies of LG in India and describes the measures taken by the company to emerge as the market leader in the Indian consumer electronics industry. The case describes in detail the marketing mix of LG including its product, distribution, pricing and promotional strategies. It also puts forth the opportunities in the near future for LG and the challenges faced by the company.

Teaching and learning

This item is suitable for postgraduate courses.
Location:
Size:
Large
Other setting(s):
1998-2005

About

Abstract

The case discusses the entry and expansion strategies of LG in India and describes the measures taken by the company to emerge as the market leader in the Indian consumer electronics industry. The case describes in detail the marketing mix of LG including its product, distribution, pricing and promotional strategies. It also puts forth the opportunities in the near future for LG and the challenges faced by the company.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Location:
Size:
Large
Other setting(s):
1998-2005

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